The Internet used by many but maximized by few. E-REP™ helps close more internet leads. Some Internet leads are just like Yellow Page leads. Staff can make phone calls and get appointments. However, this works with only a small segment of the Internet lead market. Many leads are feeling out the school and seeking information. That is why they did not make a more direct contact. They need a more subtle but consistent approach.
The Maxwell Consulting Group has developed a unique system of electronic communications, providing immediate response and continuing personalized communications with your website inquiries.
E-REP™ does not generate leads. It assists schools in increasing their close rate with these leads.
E-REP™ nurture’s the applicant’s interest. Future students receive personalized email within a few hours of hitting your website. The Maxwell staff is trained to avoid providing too much information to the applicant. The goal is to guide the applicant to a face-to-face appointment with an admissions representative or to file an on-line E-application.
Our client schools have seen an increase in applications, enrollments and starts as high as 30-40%. Best of all, after a small base rate you investment only in show-ups and applications.
Which schools need an E-REP™?
Those schools that are not maximizing their enrollments of Internet lead
Those that have admissions staff who lack extensive Internet experience
What is E-REP™?
An electronic communication service of Maxwell Consulting Group
Prompt response to your Internet leads
On-going contact for Internet leads until appointment\registration
What E-REP™ isn’t?
Not an Spam based e-mail service
An internet lead generator
Does not replace your admission staff
What are the features of E-REP™?
On-going, individualized communication with Internet leads
Appointment setting and confirmation
No show and rescheduling follow-up
Regular E-Letters to all applicants with email addresses
Tracking Reports
Link development
What can the school get from E-REP™?
More mail in registrations
More appointments
More face-to-face time for reps
More Internet leads
Better web development and well placed links are the secrets
TELE-REP™
The Maxwell Consulting Group can turn your lost leads into new appointments. Most schools try to book appointments for prospective students to visit their schools. After a few weeks staff tends to lose the motivation to keep calling the “old lead”. Because representatives are focused on closing, they often lose the lead that needs a softer touch.
Maxwell’s professional staff will take the time to build a relationship for your school with the buying committee of your lead. TELE-REP™ stays in touch with that lost lead with call attempts every six weeks. When an answering machine message is left, your school gets a live “radio commercial”. This keeps your message in front of your qualified leads on a regular basis. One day life will change for many of your leads and they will ready to make their career move. Now they will remember these friendly, supportive calls, not the TV commercials of your competitors. With this proven system you will watch the names of your old leads reappear in your new inquiries.
Best of all, the investment in TELE-REP™ is less than you might spend on two or three radio commercials a week.
Which schools need a TELE-REP™?
Schools that are not maximizing their close rates on leads
Those that have admissions staff too small to keep up with old lead volume
What is TELE-REP™?
A telemarketing product designed to maintain contact with leads
Multiple personalized contact with your leads
On-going contact leading to appointments when the lead is ready
What TELE-REP™? isn’t?
A hard sell appointment setting service
A new lead source
Does not replace your admission staff’s first month of contact with leads
What are the features of TELE-REP™?
On-going, individualized communication with all leads
Relationship building
Positions the school to be #1 in prospect’s mind when the “life change” hits
Appointment setting and confirmation when the lead is ready
No show and rescheduling follow-up
Tracking Reports
What can the school get from TELE-REP™?
One-to-one advertising contact
More call-ins
More appointments
More face-to-face time for reps
